Not only is this coat environmentally friendly, it’s also fashion forward… I wonder why they decided to make this a coat? It’s not like the device is concealed in the coat… Nobody is going to go around saying “yeah, it’s a great coat, but believe it or not, it’s also a rainwater purification system”… It’s very clearly a water purification system. This could have just as easily been a Abraham Lincoln Top Hat Water Purification System, or maybe a purifying unitard.